I had to read 6 chapters just for my first exam and it was so easy thanks to all the examples and the descriptive information. It has updated and veery useful / easy to relate to data. It is really long though, and sometimes you feel like reading Marketing Grewal 3rd Edition filled with advertisements (it can and will influent your choices when you go to the stores!), but there's no better way to learn business and marketing than by examples. Great Marketing Grewal 3rd Edition!
Product Details
* Hardcover: 720 pages
* Publisher: McGraw-Hill/Irwin; 3 edition (January 4, 2011)
* Language: English
* ISBN-10: 0078028833
* ISBN-13: 978-0078028830
* Product Dimensions: 8.5 x 1.4 x 11.2 inches
Marketing Grewal 3rd Edition